since the tycoon Elon Musk buy Twitter at the end of October for 44,000 million dollars, has not ceased in its efforts to change its strategic line and incorporate new functions that manage to attract new users, including financial services. However, this has also meant a significant reduction in staff. Its latest move has been the acquisition of the technology startup laskiewhich increases the service value of the social network.
X Corp, the parent company of Twitter, has acquired this technological recruitment service that aims to serve as a connection point between companies and workers on a website. In this way, it would be possible to Visibility to the hiring process. Musk aims to turn Twitter into a super app that offers numerous integrated services such as payments and monetized video content.
The news has been leaked to the press by an anonymous person, in such a way that neither the cost nor the details of the operation have been specified, although it is known that it has been a deal of shares and cash in equal parts, according to Bloomberg. The deal could have been closed by tens of millions of dollars.
It is unknown how Laskie will be integrated into Musk’s holding company, but since May 15, a pop-up notice appears on his website ‘not available’, which denotes that the purchase has been made. Laskie, led until now by its founder Chris Bake (prolific tweeter of viral jokes and commentary on the tech industry, with more than 140,000 followers), has been known for connecting information technology job seekers with employers, based on the data collected in their profiles and the job descriptions.
Why buy Laskie?
The San Francisco-based startup founded in 2021 defines itself as the most powerful platform for recruiting tech talent, providing a better job search experience and excellent quality candidates. Laskie could be Elon Musk’s first step towards the new twittera groundbreaking, dynamic and multifunctional conglomerate that does not resemble the concept we currently have.
According to data provided by pitch bookLaskie has raised six million dollars in total funds after Bakke sold another startup to online job company Indeed. All this denotes that Musk would not only be investing in an entity that he knows perfectly well, but that is also profitable in economic terms.
The new CEO of Twitter
In the last hours the news has been known that Linda Yaccarino becomes the new CEO of Twitter. Experienced Head of Advertising Sales at NBCUniversal in recent years, he now faces this ambitious challenge and values Musk’s interest in redirecting Twitter’s strategic line and directing it towards a new direction baptized as ‘Twitter in X’. Yaccarino will focus on the commercial operations, while Musk will continue to lead product design and new technologies. His position at NBC Universal will be filled Mark Marshallwho will become the new interim president.
Yaccarino’s adaptation to his new position is expected to take place within a maximum period of six weeks, after which he will work to re-establish relationships with key advertisers that the company had lost and to revitalize platform monetization. This will be essential to promote technological innovation and set a new standard for social networks.
His arrival generates expectation and optimism not only within Twitter, but also among users and advertisers who expect a series of improvements and important changes to the platform as Yaccarino herself optimizes her footprint on one of the most influential social networks in the world. .
The new direction of Twitter
The ‘Twitter in X’ project promoted by the CEO of Tesla, SpaceX and Twitter has been underway for seven months, but not without controversy. Among his latest decisions, the implementation of the payment service stands out ‘Blue Twitter’ and the introduction of trading on the social platform from a collaboration with the trading and investment company eToro.
All of this stems from Musk’s idea of turning Twitter into the largest financial institution in the world and in the ‘super app of the West’in the style of wechat. Since a month ago, users can expand their ‘cashtags’ feature and view real-time trading data for various cryptocurrencies and other assets using TradingView.
Yoni Assia, CEO of eToro, values this partnership as an effective method to reach new audiences and improve connectivity between both firms. In this way, Twitter will benefit from the more than 32 million users that the agency has in Asia, Europe and the United States.
The opposite side of the coin is shown by 90% reduction of employees Of the template during the first months of Musk’s tenure. Barely 1,000 people continue to work of the 7,500 that the tycoon found upon his arrival at Twitter. The current workforce is the smallest since 2011, since when the company went public in November 2013 it had about 2,700 employees. With the arrival of the pandemic, this increased by 36%.
