Gmail hopes to reduce email scams with its own certification system

Gmail will start showing a fairly traditional blue checkmark next to the sender’s name to certify their identity. In a blog post, Google explains that this feature is supposed to help users determine if the email they received is from a legitimate source or from a scammer.

As Twitter seems intent on undermining the integrity of the blue check mark as an indicator of trust, Google is rolling out its own certification system, with Gmail users now seeing new blue check marks appear next to approved brand profiles in their inbox.

This measure is intended to help users identify messages from legitimate senders versus those from impersonators. The blue tick will automatically appear next to companies that have adopted Gmail’s BIMI (Brand Indicators for Message Identification) feature, which requires senders to use strong authentication and verify their brand logo to display this logo as an avatar in e-mail messages.

Also read – Instagram and Facebook are copying Twitter, you will have to pay for certification

Businesses are going to have blue badges next to their name

When you hover over the blue checkmark next to the sender’s name, you’ll see a message that says ” the sender of this email has certified » that he owns the domain and logo in the profile picture.

Currently, if you receive an email from a verified account, the brand logo appears in the avatar slot instead of their name initial. So if you were to receive an email from Twitter, you should see the Twitter logo appear next to the sender’s name instead of a simple “L” in place of the logo.

The goal of this new feature is simple: prevent users from trusting emails sent by malicious sources. This blue tick will make it much easier for users to tell the difference between scammers and companies.

Note that the new feature is rolling out to all Gmail and Google Workspace users starting today. This means that Google Workspace customers, former G Suite Basic and Business customers, and users with a personal Google Account should receive the new update within the next few days.