Car dealerships in the United States can now include their fleet of cars in their business listing in their Google space. To do this, they only need to enter the VIN identification numbers for each vehicle. Thanks to this, Search, Maps and Shopping users will be able to find a vehicle that suits them in a geographical area. It will even be possible to filter by color, by year, by engine or by option. And the price is also displayed.
When you search for a book in Google Shopping, you can find out which bookstore, online or physical, has the book for sale. You can also focus the search on a geographic area. And it’s very convenient to find a point of sale near you that offers it. For this, the shop has entered the EAN or ISBN (identification number) of the books in its ” Google business listing (or Google Business Profiles in English). It’s simple (but definitely a bit tedious).
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You can obviously do a similar search for a Blu-Ray, a game, a smartphone, etc. And soon, you will be able to find a car, new or used, the same way. The information was revealed by the American marketing agency SearchLab. This explains that Google now allows dealers tointegrate their stock of new or used vehicless in their establishment record. The only condition: the car must have a VIN, a unique alphanumeric identifier assigned to all vehicles since 1954.
Browse a dealership’s catalog from your couch with Google
Thus, when a dealer enters his car catalog using the VIN in his establishment file, the Internet user can find the car of his dreams and filter the results by color, by option, by year of release, by price band and even… by location. And that is really very practical. Especially since Google is not content with a single network of dealers: all sellers are invited to contribute to the offer.
This integration in Search and Shopping makes it possible to find a specific model in a geographical area, but not only. You can also look for a dealer near you, explore its catalog from your sofa, filter his cars according to your criteria, look at some photos and make an appointment for a test drive. Available as a preview in the United States, of course, the integration of VINs in the business listings will materialize for the Internet user with the appearance of a ” cars for sale “. We hope that the function will arrive soon in Europe. Remember that Google Shopping was launched in 2002 under the name Froggle, before being renamed Google Product Search in 2007, then Google Shopping in 2012. The service has been available in France since 2010.
Source : 9to5Google
