Within an inbound marketing strategy, we find some elements of interest that can improve sales performance. The lead generation It is one of the essential processes to maintain a buying and selling cycle within a business. In this article we present some examples and recommendations on when to use inbound marketing on social networks and use the lead magnet as a resource to give our brand greater authority on digital platforms.
Lead magnet in inbound marketing
It is a strategy that basically focuses on optimize positioning of a brand on the web, the fact that it is much easier to find results linked to your business in search engines depends on quality and organic content that offers valuable information to the customer.
This is basically what defines inbound, the creation of content that focuses on the customer needs without exaggerating the qualities of the product or service that a company offers. When the content is elaborated in a coherent and structured way, offering useful data to the reader, these offer a better brand recognitionand the promotion of the products is optimized in an indirect way.
Within the inbound different resources are used to achieve these results, being the social networks our focus point for this article. However, other digital marketing resources are also used, such as SEO or email marketing.
What is the lead magnet used for?
To understand the ideal time to use this marketing technique, it is essential to know what it is and its function. The objective of a lead magnet is attract potential buyers. One of the common strategies used on social networks is to offer free content or material that attract their attention and thus be able to expand the information in a much more extensive and clear way on our website.
He conversion process from a user to a lead is carried out at the moment in which it is possible to follow the tracking of these users since they have left information on the web. This type of content usually works, in most cases, by requesting information from users about their personal data, such as a contact telephone number or email. This process is carried out in exchange for the information accessibilityTherefore, once this data is shared, the user will be able to download material or have access to new free content.
Within marketing, the term is often used conversion funnel, which is made up of several stages. The lead magnet is a resource used to determine where the user is in the funnel. This can be in the upper part of the funnel, the middle part or solution stage or in the verification of the qualities of the product or service, which is the lower part.
Here are some advantages of applying the lead magnet in your social media strategy:
- Better user accompaniment during the purchase process.
- Improve the web traffic of the company
- Optimize communication and convert viewers into leads.
- Increases the lead entry to the conversion funnel.
