All the information that has been coming out suggests that 2023, in general, will be very bad for the computer industry. Sales are expected to continue to fall throughout the year, beginning to reverse the trend by the end of 2023. A Counterpoint Research report points to a drop in sales totals of 28% computers, on average.
This has an origin and is in the COVID-19 pandemic. Specifically, during the lockdown period, sales of new equipment skyrocketed. Many had to telecommute or train remotely and needed to update their systems. Now, there is no longer such a need and from there, the “collapse” in sales.
PC sales continue to fall
Who has published this report is the market research firm, Counterpoint Research. Said report compares the sales of the first quarter of 2023, with the sales of the first quarter of 2022. The report indicates that the sales of new computers have fallen by 28% average. It is also indicated that it is the worst data in the last 10 years.
Clone computer manufacturers would be in a phase of liquidation of inventory. The report also highlights that, for the second quarter of this year, the situation should improve significantly. We may not see positive data, but the fall should be greatly mitigated.
It stands out from the report that Manzana has gone from selling 7.1 million systems to just 4.4 million, which is a drop of 38%. The situation is not much better Dell, that has seen how its sales have gone from 15.9 million system to 12 million, registering a 32% drop.
We go to Lenovowho from selling 18.2 million PCs, has gone on to sell only 12.8 million, which is a 30% drop. ASUS has gone from 5.5 million units to 3.9 million, a 28% drop.
HP goes from 15.9 million devices to only 9.4 million, which is a 24% drop. The rest of the market goes from 18.3 million to 14.1 million PCs, which is a 23% drop.
We will see a change in trend shortly
All the reports we have seen say that by the second half of 2023 we will see a change. The falls in sales will stop and, in some cases, we will see positive figures again. The reason is that we are already in a pre-pandemic system sell-off situation, so there is no room for further declines, so to speak.
The PC clone or preconfigured market should show improvement data for the second half of the year. Also that of laptops, another that has been affected (or not) by the pandemic. We will have to wait until 2023 to see increases in sales of RAM memory and SSDs, although prices will stabilize before then.
It is not a bad time, in general, to update the computer if you need it. If you did it during the pandemic, there’s really no reason to change systems. The same, at most, you require an expansion of RAM, at most. We will be attentive to what happens in the coming months, which are expected to be somewhat busy.
