In 2014, Facebook buys WhatsApp for around 20,000 million dollars, one of the most important purchases that the current Meta has made in the communication and social networking market. However, after disbursing that large amount of money, the CEO of Facebook wanted to recover his investment and obtain benefits from this social network that currently has more than 2,000 million users worldwide. Therefore, How does WhatsApp make money? Let’s see it below.
How does WhatsApp make money?
Mark and WhatsApp were clear that the app I was not going to implement advertising inside the chat and what I didn’t want to micro-transact for using the WhatsApp app, since it would cause many users to go to other free platforms such as Telegram, therefore, What is the Meta strategy with WhatsApp?
The first and most widespread option are the advertisements in WhatsApp states and that it would have a similar operation to Instagram or Twitter. This option has been developed since 2020 and it is not surprising that it will be implemented in the near future. Proof of this are the huge improvements that WhatsApp has introduced in the state in recent years.
The second option is premium whatsapp, where WhatsApp would be working on an advanced subscription for companies that want different advantages like having more devices connected. This option has the possibility to add up to 10 devices in your WhatsApp account. It also has the characteristic of having a personalized link and being able to send it with the name of the company.
A third axis of monetization is whatsapp pay, which is a payment system within the application that is already available in some countries. This service is similar to Google Pay or Apple Pay. It is completely free for users but for companies or businesses with a fixed fee of 3.99% of each transaction.
Along with this section, it stands out WhatsApp Business, the free app is going to start earning money thanks to the WhatsApp API. This will allow companies to respond to their customers through messages from different platforms. The key is that the answers are free if the answers are produced in less than 24 hours. If you do it later, it will have an additional cost between 5 and 9 dollars.
WhatsApp also announced that companies that look for publicity within WhatsApp they will be able to do it through Facebook and send that advertising through WhatsApp. A tool is also being created to send ads and that they can be sentpersonalized promotions to your clients. In short, it seems that all the measures will be free for users, but it will be the companies that have to pay the costs of using exclusive functions. Remember: if the product is free, the product is you.
By way of conclusion, the CEO of Facebook is looking for convert WhatsApp is a social network similar to Instagram, Twitter or YouTube, with the incorporation of more advanced tools and promotions such as the ones we have described above. Time will tell if this new movement by Mark Zuckerberg is a success. The same thing will happen to Twitter, as the changes introduced by Mr. Elon Musk have weakened one of the best platforms in the world.
