The consultancy, Nielsen, with the collaboration of Dynata, has presented the “Digital Consumer Survey 2022”, which reveals the new habits that have settled among Spaniards, as well as the new emerging trends that the company has identified in the course of the year
One of the first conclusions we reached is that The search for experiences is a key factor for digital consumers. But it is no longer limited only to social networks and their news. It is also already reaching the metaverse and digital collectibles, or NFTs, as indicated here. Half of the Spanish already know what the metaverse is. He is mostly known to younger men. In the age group of men between 16 and 29 years, 72% of those surveyed know it. Nevertheless, only 26% say they have ever entered.
This growing proximity to the metaverse comes in a context in which big tech sees it as the gateway to new business models. Of course, its visibility is still in question. 25% of those surveyed indicate that they know how to access it. Those who know it the most are men between the ages of 21 and 29. 35% of those surveyed know about them. In addition, 51% ensure that they are willing to create their avatar to enter the metaverse.
On the other hand, 47% say they are willing to buy virtual reality glasses, and 46% of Spaniards who have already tried virtual reality activities Make sure you are comfortable with them. Especially young people between 16 and 20 years old. Likewise, 48% of those who have answered the survey have a favorable, or very favorable, perception of the brands that have a presence in the metaverse.
To read more results of the study, click here.
