The appearance of Internet It was a revolution in every way. In the way of communicating, of obtaining information about what is happening instantly in any other world, in the purchase of plane tickets or tickets for events, etc. But it has also been a realgame-changer” for businesscreating a new paradigm to undertake at all levels.
The rules of the creator economy (or economy of content creators), driven by the internet, today allow anyone with a talent to start their digital business and be able to live from that talent, from their passion. It is not surprising that there are already 50 million content creators in the world, of which two million are dedicated to it full time. (Source: SignalFire). Below, Hotmart, a company specializing in digital products, identifies what have been the six levers of the internet that have caused this paradigm shift for entrepreneurs:
Barriers to entry to entrepreneurship disappear
The Internet allows starting a digital business with little or no investment. Starting from home, without rent or other fixed costs, the only thing that is usually needed is a mobile phone or a computer with an internet connection. Anyone can do it!
Instant go from idea to reality
The passage from idea to reality in the new creator economy is also much easier than in the traditional economy and can be carried out almost instantly, a great opportunity for all people who have some knowledge or talent and who now They can monetize it.
Ease to grow
Once an attractive digital product has been created (be it an online course, a tutorial, an ebook, a podcast or in any other format), on the internet and with the new digital content platforms, this product can reach millions of potential customers. throughout the world, growth for which the entrepreneur does not need to substantially increase his business structure.
Transform a talent into a profession
One of the main advantages of the creator economy and the internet is that people can exploit their knowledge, accumulated during their professional activity, practicing his hobby or by any other means, and share it with the world, turning it into a source of income.
Practice “silent entrepreneurship”
On the internet, people who have some knowledge to share do not need to abandon the activity that represents their main source of income to undertake. The creator economy gives them the opportunity to start their project little by little, testing whether their knowledge and business generate interest, until they decide to dedicate all their time to it or keep it as a additional source of income.
Boosting physical and digital businesses 100%
The creator economy and the internet offer the capacities to promote both entrepreneurial projects that are already in the physical world and that want to complement each other in the digital world, as well as the projects of 100% digital entrepreneurs.
“We should never underestimate the knowledge that we have acquired in any area of our lives, since this can be useful for other people who would be willing to pay for it.”, explains Myriam Tejada, country manager of Hotmart for Spain and Portugal. “Our main objective is precisely to help people discover their talent and transform it into a successful digital business, both with our technological platform for digital content management and with our support and training ecosystem”.
