Sony is a brand known worldwide for its game consoles, televisions and maybe soon for its cars.
Sony’s presentation during CES was very intense. Indeed the brand from Tokyo has multiplied the announcements of all kinds concerning more or less expected products, and others that were not at all. In this list of products that no one even suspected existed, there are Sony automobiles.
If they are not a total surprise, a concept having already been presented at CES 2019, no one expected the brand, known primarily for being behind the famous PlayStation game consoles to replicate the experience this year. . If the Vision-S EV, which had already been presented in the past has reappeared on the front of the stage. Sony did not come to Vegas simply to present products that were already known.
Indeed, the Asian brand took advantage of its speaking time and the attention of its audience to present a new vehicle, which takes the features of a classic SUV, the Vision-S 02. But in addition to this announcement of ‘a new concept on the part of the brand, Sony also announced the creation of a company dedicated to the automobile “Sony Mobility”.
So far no clear announcement has been made regarding a possible large-scale launch of these cars. Today they are only simple “concepts” like the automotive world knows how to make hundreds of them. In the words of the CEO of the company Kenichiro Yoshida, the idea of a launch is not unthinkable when he says “explore” this option.
The big unanswered question remains whether these Sony prototypes will ever become a reality? And if this is the case, then will the Japanese company be ready to take on the role of car manufacturer on its own, or will it work in collaboration with a history of the automotive sector, which already has factories, manpower and logistics capabilities for large-scale production.
