Digital marketing in Spain is a sector which is constantly growing and it has become an essential tool for companies. In fact, ‘digital marketing expert’ It continues to be one of the most in-demand positions by companies in 2023 according to LinkedIn. More and more people and companies seek training in this field to improve their online presence and increase their digital reach, for this reason, Semrush, a SaaS platform for online visibility and content marketing, has analyzed the interest of Spaniards in training in the latest market marketing skills.
Digital marketing encompasses all Advertising and promotion strategies that are carried out in digital media, some examples are the creation of content for blogs and websites, search engine optimization (SEO), online advertising (such as Google Ads or SEM), email marketing (Newsletters ), affiliate marketing or the management of social networks (campaigns, Social Management, etc.).
The variety of marketing strategies has fostered the specific specialization of professionals in a very specific practice areawhich has led Spaniards to resort to the Internet to solve their lack of training and respond to offers from companies in this field.
Free training, social networks and CRM: the most important aspects
The concept ‘online marketing courses’ has increased its searches by 85% from March 2022 to March 2023 according to Semrush. But without a doubt, the most significant fact is that Spaniards need organizations to provide them with courses for free and online. ‘Free online digital marketing courses’ has increased its searches by 950% year-on-year since March last year. The data suggests that experts want to learn the latest industry skills and competencies, but are not willing to pay for it. And if it can be online, better.
In addition, it is important to highlight that, of all the areas of digital marketing, the Spanish give special importance to the social networks, which have become a fundamental communication channel for any company or person in the digital field. ‘Digital marketing and social media courses’ has increased its searches by 100% from March 22 to March 2023. The same percentage occurs with concepts such as ‘storytelling courses’ or the art of telling stories, and ‘pr courses’ ‘ for public relations.
“It is clear that Spaniards want to continue training in the latest digital marketing skills to boost the presence and reach of companies in the digital world; but the conditions they set for it are very specific and it only remains to be seen how the market will react to their demands. This data is very valuable to guide all our marketing strategies correctly, because the success or failure of our campaigns depends on it”, it states Fernando Angulo, Semrush Senior Market Research Manager.
