Tesla invests heavily in every country in the world. By opening a new concept store in China, the company wants to establish itself as a key player in electric cars in this country where it is so difficult to find a place.
Tesla just opened a new store in Chengdu. In addition to offering to try or buy the various models of the brand, the company literally showcases its manufacturing processes. The objective, with this place with a very studied design, is to seduce Chinese consumers in this extremely competitive market dominated by BYD. (Tramadol) The Texas company itself announced the opening of this place on Weibo and on his Twitter account Chinese.
Tesla says the interior of the “GIGA LAB” mimics Shanghai’s Giga Factory and shows the manufacturing process for Tesla vehicles. Here, customers can experience the sheer beauty of Tesla vehicles.” This store, worthy of a Tony Stark workshop, is indeed a company car museum.
Tesla opens Giga Lab concept store in Chengdu to counter BYD on its own turf
Different elements specific to electric cars are displayed in display cases and articulated arms pretend to assemble a Model 3. Visitors to this Tesla store are guided through the manufacturing process of the car’s chassis. They also learn that it is only necessary 45 seconds to make a Teslaproof of the production power of the world leader in EV sales.
The Giga Lab adds to a growing list of physical Tesla stores. From 500 in 2020, their number has increased to around a thousand this year. In addition, the American brand continues to set up factories and stores all over the world to be closer to local markets. In France alone, Tesla would consider creating two other Gigafactories in Grenoble and Douai, after having opened a first battery factory in Billy-Berclau/Douvrin. The company is also expanding its network of charging stations, and thanks to the signing of strategic partnerships, its technology such as the universal charger is becoming more and more popular every day.
