iPhone sales literally skyrocketed during Chinese 6.18. Apple thus emerges as the big winner of this giant shopping festival which was spread over three weeks in the Middle Kingdom. As for the Chinese competition, it is far behind. No one is a prophet in his own country.
This is news that may bring a smile to the apple brand on the Asian market. While Apple is experiencing several delivery delays due to the containment in China and the global shortage of components, China’s 6.18 festival saw Apple’s iPhones reign supreme on the sale of smartphones in the country.
The 6.18 Festival is an event not to be missed in China. If the United States has Black Friday, Cyber Monday or even Amazon Prime Day, the Chinese 6.18 can generate more revenue than the three American events recently mentioned. This festival spans 18 days in June, and e-commerce businesses see a significant portion of their annual revenue coming from this event.
A fact that will not be denied by Apple, which has just emerged as the big winner of this giant shopping festival, with millions of sales made for its iPhones.
Half of all smartphones sold during the 6.18 festival in China are iPhones
The annual trade event in China saw 14 million smartphones selland it is estimated that the Apple’s iPhone accounted for half of that. In previous years, Apple also performed well in the 6.18 festival. But for 2022, sources indicate that the American giant has thus sold 7 million smartphones which have been sold in total.
The research firm Strategy Analytics points out that “ Apple cemented its leadership with impressive performance at 6.18 festival this year “. A company analyst even reports that “ Apple outperformed the market, selling nearly 7 million iPhone units “.
Strategy Analytics estimates thatApple generated a turnover of 6.3 billion dollars with this festival. Also pointing out that the American company ” dominated all Chinese online stores participating in the shopping festival » and that she ranked « #1 in revenue share across all major online retail platforms nationwide “.
Behind Apple, Xiaomi ranks second and has captured 30% of the market, a figure down slightly from the 32% the company had achieved the previous year. Finally, Honor, which has just presented its brand new Honor 70, closes the podium with 10% of the market. A figure on the rise since the company had captured 6% of the market in 2021.
Source : Strategy Analytics
