In the last two years, SMS marketing has rapidly gained popularity in the e-commerce space. Its rise is explained by the change in consumer behaviour: 9 out of 10 prefer to communicate with companies through text messages.
To get started in this type of campaign, Alyssa DiSabito, Validity’s Content Marketing Manager, shows us seven successful examples of SMS marketing campaigns that have been carried out in the field of e-commerce and that could be used to get started in SMS marketing. text. And if you’re using Shopify to run your online store, you should get a helpdesk for Shopify to solve customer issues in time. That should help you build a good reputation and increase customer satisfaction.
subscription campaigns
This is the first message that will be sent to users to initiate communication. By replying to this message you confirm your interest in participating in the SMS marketing campaign.
The text message should contain clear instructions on how to confirm your subscription to make completing registration as easy as possible. You should also mention the types of messages they can expect to receive (e.g. cart abandonment emails) so they know exactly what they’re signing up for.
welcome campaigns
After confirming the subscription, the user will receive the welcome message. This should include required information about message rates, a link to your privacy policy, message frequency, and clear instructions on how to unsubscribe if you want to stop receiving messages. This is also a good time to include a discount code or mention any other sign-up incentives.
Abandoned cart campaigns
An abandoned cart campaign is a great way to encourage subscribers to checkout. Mention free shipping or include a limited-time discount code to incentivize subscribers to complete the purchase by creating a sense of urgency.
Bellami Hair, for example, encourages subscribers to return to their carts by offering them a five percent discount if they make a purchase within the next 72 hours.
Keep in mind that many SMS tools limit the number of messages that can be sent per cart or within a given period of time. They also typically require that you send this type of message within 48 hours of the shopper leaving the digital store.
Product launch campaigns
SMS marketing is an ideal tool for product launches, especially when the launch has been long in coming.
promotional campaigns
Whether it’s an end-of-season clearance event, a flash sale, or a discount on a specific product, SMS is the way to go if you want your subscribers to know about a promotion you’re running. .
birthday campaigns
Birthday campaigns are a great way to connect with subscribers, make them feel special, and show them that they matter to your brand.
The best birthday campaigns often offer a discount code, like in the example below from Body Candy. And if you really want to stand out, consider offering subscribers a free gift.
Reward Program Campaigns
If you’ve developed a loyalty program, it’s a good idea to use SMS to encourage sign-ups, keep members informed about your program, and update them on promotions and special events.
Plant People encourage sign-ups by telling subscribers they can earn “double points” if they join their loyalty program before a certain date.
SMS is a natural extension of digital marketing, especially since omnichannel is increasingly important for the success of marketing campaigns. According to a recent study, omnichannel campaigns (18.96%) have a higher engagement rate than single-channel campaigns (5.4%). However, to build a successful omnichannel strategy, it is critical to ensure that the marketer understands the differences and similarities of each channel independently so that all of these channels come together to provide a synchronized experience for the customer.
