Its operation is not so complicated, but they fulfill a very important mission, being able to adapt to each viewer in a different way.
How do they work?
You may never realize it, but these types of screens are designed to show a different advertisement or video on the screen depending on the viewer. It is not the same that a Champions League final is seen by someone who lives in Spain than someone who lives in Argentina. Have you ever wondered why Estrella Galicia advertises when they don’t know what it is there?
The answer is simple, it doesn’t appear to them, since those screens are just that, screens, not printed posters, so, depending on the place, one ad or another appears.
And it is that, obviously in the stadium itself, one has to come out, which would be the original, however, at home you see what they think will interest you the most. It’s pretty surreal isn’t it?
These types of systems use a mixture of hardware with software, since, although the system goes by programming the screens, it also needs a camera capable of processing movement very quickly so that the viewer does not notice. For now only a few like Sony’s HDC-5000 is capable of it. So, if you see a fairly amateur game, rest assured that they will not be deceiving you with advertising.
use a technology called DBRLive which according to themselves would work as follows.
“We use non-visible light signals to precisely overlay static LED or perimeter panels with virtual and dynamic messages within live TV broadcasts”
AGS also explains that their system works even in slow motion, in case there is a need for a slow motion replay. Thus the viewer would see the same thing repeated and would not realize that there is a different advertisement.
This model is already used in multiple competitions and events, it is becoming easier and cheaper to incorporate it, and advertising companies find it very profitable for you to see what they want.
One of the recent events where we could see it was in the King League final, held at the Camp Nou, one of the places that already has this technology, although the screens they use in their weekly matches look very good, Do you think they also have it and are already sneaking the publicity that interests them? Leave us a comment with your opinion. Although it is not difficult to find out and realize, you only have to see the goal repeated by someone who recorded it with his cell phone and uploaded it to their networks and then what you officially saw at home.
