Amazon remains very present on the innovation front. In an article published by CNBC, we learn that Amazon is now using Artificial Intelligence in its application to create a summary of all the reviews published by customers for each product in its catalog.
On Amazon, it is not uncommon foran article accumulates several tens of thousands of evaluations. When you are interested in this product, but would like to know a little more about its strengths and weaknesses, the average rating does not provide the necessary details. Then follows a long and tedious reading of customer comments.
To read – Amazon is awash in comments and books written by artificial intelligence
Against this backdrop, the e-commerce giant is starting to leverage AI to create summaries of what buyers like or dislike about a reference. We will soon have to see this type of summaries not far from the traditional customer reviews, next to the mention “Generated by AI based on customer reviews.
Amazon uses Artificial Intelligence to improve customer experience
Amazon representatives did not go into detail about how this new tool works. So we won’t know what big language model is used to accomplish this task. note that OpenAI’s ChatGPT is particularly suitable for this type of work : its formidable power allows it to ingest an enormous quantity of text, to summarize it, and to extract its “feelings” (positive or negative).
To read – Amazon launches Bedrock, its generative AI that comes to compete with ChatGPT and Bing Chat
According to Bill Gates himself, the OpenAI chatbot will make Google and Amazon obsolete. It is therefore time for GAFAM to move up a gear if they do not want to lose their leadership positions in their respective sectors. In addition to this tool for creating rating summaries, Amazon has launched Bedrock, its own generative AI. Moreover, the company will continue to use machine learning to make ever more precise offers and ever better targeted advertising to its customers.
Source : CNBC
