Apple’s latest quarterly results leave us a mix of good and bad newsalthough in general terms the apple company has reasons to be happy, since its business division dedicated to the services category has experienced great growth year on year, and has become an important source of income.
Hardware sales experienced a drop that, in the case of the iPhone, was very small, since we are talking about 2% less year on year (compared to the same quarter of the previous year). In total, Apple entered 39.670 million dollars thanks to the iPhone. As for sales of Mac computers, the drop was 7% with total revenues of 6,840 million dollars, while sales of its iPad tablets fell 20% and revenues were 5,790 million dollars.
In other categories, such as wearable gadgetswhich include both Apple Watch and AirPods, the company headed by Tim Cook experienced a 2% growth year on year and earned revenue of $8.28 billion. This data is important because it confirms that those from Cupertino have managed to maintain interest around their smart watch.
The most important growth has occurred in the services category, which includes the different services offered by Apple such as TV+, Music, Fitness, Arcade, Podcast, Books, Cloud and the App Store. In total, this business unit closed with 21,200 million dollars in revenue, which represents a year-on-year growth of 8%. The gross margin of the services category in the last quarter was 70.5%a figure that practically doubles the margin of the hardware products of the apple company, which is 35.4%.
Tim Cook, CEO of Apple, openly said that the company has right now more than 1,000 million paying users of its services, which represents an approximate growth of 150 million if we compare with the data of last year. Overall, the company’s revenue fell 1% and they were in 81,800 million dollars, but earnings per share was $1.26a figure that exceeded forecasts of $1.19.
