The French startup, Bene Bono, arrives in Barcelona to fight against food waste. Specifically, Bene Bono expects to save more than 7.3 tons of imperfect fruit and vegetables per week in Barcelona.
Under this line, the young company sells 100% organic products grown in Spain. With this, on the one hand, it helps local farmers to dispose of fruits and vegetables that would be rejected by traditional distribution channels, mainly for aesthetic reasons: too large or small, with imperfections, crooked…
Likewise, Bene Bono also benefits consumerssince their fruit and vegetable baskets reach homes 30% cheaper than if they had been purchased in organic stores and supermarkets.
Barcelona, key in the expansion of Bene Bono
According to the Waste Agency of Catalonia, each person generates 35 kilos of food waste per year. In addition, the Agency states that, in Catalonia, 58% of food waste takes place in homes. Given these alarming data, Bene Bono arrives in Barcelona with the aim of reducing the waste of organic fruits and vegetables, thus increasing both social and environmental commitment.
This arrival occurs after four months of operations in Spain, the country where Bene Bono began its activity in February Madridand where it has already managed to save more than 55 tons of fruit and vegetables and more than 27.5 million liters of water.
His goal: to save 7.3 tons a week in Barcelona
The arrival in Barcelona takes place with the goal of saving 7 tons of fruits and vegetables a week. Currently, it already has more than 30 producers in its network of collaborators. Thus, all customers will be able to purchase weekly organic fruit and vegetable baskets by subscription, available both at home and to be picked up at points of sale throughout the city.
“We are very excited about the arrival in Barcelona, a city that we consider key and in which we hope that our project will be well received, since it accumulates milestones such as having been named World Capital of Sustainable Food 2021. Taking this step allows us to transfer a new way of buying and consuming seasonal fruits and vegetables, while increasing commitment to the environment and society”explains Sven Ripoche, co-founder of Bene Bono.
