We already have the third chapter of the online course “How to create an effective blog” ready, a free training given by the consultant Jesus Garcia Fernandez. On this occasion, we have the collaboration of SiteGround, Quality managed hosting provider, specialized in WordPress, which offers its own tools to make websites faster and more secure plus 24-hour support in Spanish, and which currently hosts more than 2.8 million domains worldwide.
In this new installment you’ll learn how you can measure the effectiveness of your blog, as well as key concepts such as what web analytics is and how you can use it to measure traffic and the effectiveness of your site. We will also teach you to analyze the content to assess its relevance and effectiveness. Finally, at the end of the chapter you will know how to use those obtained to improve and adjust your blog to make it more effective.
Having a blog does not guarantee success, it is necessary to verify its effectiveness
The web analytics and technical optimization tools and content analysis can be very useful to improve your blog and increase its effectiveness, although you may find it difficult to find the right tools. In fact, this is a very useful resource to get visibility on the internet and promote products or services.
Web analytics tools can provide a wealth of information about your performance. For example, you can see the number of visits, the time that users spend reading, the most visited pages, the origin of the traffic, among other data. This will let you know what is working well and what can be improved. In addition, web analytics tools can also help you identify possible technical problems that may be affecting the performance of the blog.
For example, it can detect if the site takes a long time to load or if there are compatibility problems with certain browsers.
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