He ecommerce continues to advance by giant steps in Spain. Proof of this is that, according to the latest data published by the CNMCData portal, in the second quarter of 2022 For the first time in its history, the sector exceeded 18,000 million euros in turnover.
But, what are the main challenges that Spanish companies face when taking the step towards online sales? Based on the broad representation of large e-tailers that will meet at the next edition of the Digital 1-to-1 Springwhich will be held in Port Aventura (Tarragona) on March 16 and 17, Digital 1to1 has analyzed what are the digital solutions most demanded by Spanish e-commerce.
The attendees registered for the event have coincided in highlighting that the traffic generation (60%)the attracting new customers (47%) and the improvement of ecommerce logistics processes (40%) These are the three main areas in which they will focus their investment in the coming months. The quintet of solutions most in demand by the large Spanish e-tailers are completed by all those aimed at integrating and selling through marketplace (40%)and the solutions of cross-border selling (35%) of products in different countries.
“The solutions that Spanish e-commerce companies are looking for clearly respond to the perceptions of opportunity that they have due to the behavior of the market”comments Félix Pascual, Director of Business Development at Digital 1to1. “The figures collected by CNMCData suggest that more than half of the e-commerce turnover in Spain is generated with sales to other countries, especially those in the European environment, which justifies the interest of our e-tailers in addressing sales in marketplaces with guarantees and finding solvent solutions for cross-border trade”.
Most demanded solutions
Digital 1to1 has delved into the analysis of the most demanded solutions, dividing them into four major areas of interest for online stores: ecommerce solutions, marketing technology, retail solutions and advertising technology. The detailed analysis of the most demanded solutions for each of the areas yields the following results:
ecommerce technology:
- 40% seek e-logistics solutions
- 40% look for Marketplace solutions
- 35% seek catalog and product management solutions
technology for marketing:
- 58% seek customer experience solutions
- 47% are looking for conversion improvement (CRO) solutions
- 42% are looking for marketing automation solutions
retail technology:
- 40% seek omnichannel commerce solutions
- 35% seek commerce solutions through mobile devices
- 21% seek technology consulting solutions
advertising technology:
- 60% seek traffic generation solutions
- 47% seek solutions to attract new customers
- 35% seek digital advertising and social media marketing solutions
Finally, if we look at the investment intention of the companies, 35% of those registered have a budget over 250,000 euros for the implementation of solutions that allow them to increase digitization. For their part, 46% of the participants in the event have budgets of between 50,000 and 250,000 euros. “The technology purchase intention figures that we observe in the sector through Digital 1to1 show us that Spanish e-commerce are resoundingly determined to take advantage of the opportunities offered by a sector in clear growth”affirms the director of Business Development of Digital 1to1.
The next edition of Digital 1to1 Spring, which will be held at the PortAventura leisure complex in Salou (Tarragona), will be a unique opportunity for Spanish e-commerce decision-makers to learn about the most cutting-edge solutions to grow their digital businesses . The profile of the participants in the event ranges from CEOs and founders of some of the most representative brands of national e-commerce to directors of Marketing, Digital and Operations of different companies, which operate in sectors such as fashion (18%); health, cosmetics and personal care (14%); consumer goods (14%); sports (11%); or toys, children and babies (9%), among others.
