The express parcel subsidiary of the CTT Group, CTT Express, has recently held its second breakfasts under the umbrella of electronic commerce in a conference entitled “Beyond e-commerce”.
A space for debate where different specialist profiles from the sector presented the lights and shadows of the online channel, which is consolidated as the preferred channel for consumers today.
A conference directed by Leticia Martín Santiago, director of Communication and Brand of CTT Express, where the e-commerce became the true protagonist and which had the participation of Samuel Rodríguez, CEO of Ecommerce News; Juan Sebastián Alarcón, founder of Curiosite; Fabiola Zelaya, ecommerce strategy and data manager at Beam Suntory; and Jorge Peláez, CEO of Farma2go.
During the meeting, those present predicted a positive 2023 where innovation and resilience will be essential. Thus, Samuel Rodríguez, CEO of ecommerce News, stated during his speech that in our country a 17% increase in the closure of ecommerce activity in 2022. What it means, with more than 67 billion euros of turnover, double the growth average of more mature markets such as the US and other regions of Europe.
Lights and shadows of electronic commerce
In recent years, the online channel has consolidated its position in our country, standing at 15% of sales and with the forecast that it will reach 25% by 2025. In fact, with more than 90,000 e-commerce, 86% of Spaniards make purchases and sales in this format. Thus, the speakers raised a positive consumption scenario and stressed the importance of adapt to the times and new consumer habits.
“The forecasts seem completely wrong because within a macroeconomic framework in which inflation, war, shortages seem to be the center of everything, this weekend we have been able to verify that not everything is as black as they painted it to us and sales have grown up”says Samuel Rodriguez.
Along the same lines, small businesses take advantage of this season to increase their business opportunities. “So far this year in 2022 compared to the same dates last year, we have grown by 13.7%. And specifically, our billing from Monday 21 to Monday 28 has grown 30.3% more than last year”declared Jorge Peláez, CEO of Farma2go.
For her part, Fabiola Zelaya, ecommerce strategy and data manager at Beam Suntory, highlighted one of the great challenges for this sector, which is to guarantee a good customer experience. “We conceive the online channel as a complement and a space to create a brand. Therefore, it is crucial to understand the new consumption habits and adapt. For example, we have found a business opportunity in ‘on demand’ platforms where the consumer has our product almost instantly with a single click”.
