Having a presence on the web is essential for any organization. Therefore, have a profile without fake reviews that can lose sales is today a priority objective.
Consumption habits are changing and are constantly adapting to new types of consumers, people who seek to be more and better informed about the places they visit or the establishments in which they spend money. According to data from NoFakes, a review certification company, nine out of 10 people say they take feedback into account from other users before making a decision.
fake meter
The reviews certification It is not an exclusive benefit for consumer peace of mind and security, but a responsibility of companies that defends them from the harmful intentions of those who try to sabotage their reputation to prevent good positioning in search engines.
NoFakes, in addition to creating a certification seal endorsed by a triple validationhas developed a tool that allows measure the number of fake reviews that businesses have in the different search engines. “Fakemeter” allows businesses to identify the general percentage of fake reviews that their profiles have on the main opinion platforms, distinguishing among them the main characteristics that are taken into account to determine if the reviews are fake:
- inappropriate content offensive or threatening.
- Incoherent texts or with strangers grammatical mistakes.
- The quality of the reviews. Being this drastically different from the average note of the establishment.
- The dubious provenance. Users who only have one review on the entire platform or possible bots.
Thanks to the development of NoFakes technology, the world of reviews is evolving to provide a greater and better service to companies and consumers. For this reason, NoFakes has a comprehensive service with benefits for both, whose objective is to support businesses against the omnibus directive, facilitating a complete analysis of their valuation and online reputation, determining the quality of their digital impact.
Benefits of maintaining a good reputation and real customers
An establishment with a good online reputation can increase your sales by around 270% if they have positive opinions on their profiles, even reaching 380% if it is about high-value products and services. Building an online reputation is very simple, but maintaining it or even losing it can be as simple as stopping receiving real and positive comments by replacing the frequency of these with malicious false and negative comments.
To combat these bad practices, which can seriously affect businesses, the omnibus directive was implemented, mandatory, as was the case with the LPD, to all European companies, with the aim of eradicating the fraudulent review market and forcing their certification. for peace of mind and consumer safety. Currently around 55% of the reviews found on the internet are fake, which poses a risk for businesses that do not have a review certification service.
