WEROAD has appointed Laura Perez new Country Manager in Spain, becoming the person who will lead the company’s strategy in our country. One of Laura’s objectives for this new stage is to strengthen the company’s position at a national level, becoming the benchmark player in the adventure travel sector for Spanish millennials.
WEROAD arrived in Spain in 2020, just before the pandemic, and since then it has multiplied its team by three, in the last year, getting more than 3,000 travelers, with a revenue of +3.5 million euros in our country. Born in Milan in 2017, the company currently has hubs in Milan, Madrid, London, Berlin and Paris and plans a major entry into the DACH, Benelux and Nordic countries.
With a MBA in Tourism at the Instituto de EmpresaLaura has a long history in the travel sector and notable expertise in strategic growth around Product Innovation, Sales, Business Development, Marketing and Analytics, highlighting her experience as a manager at Expedia in LATAM and at Viajes El Corte Inglés. in Spain and his international background having worked 8 years in Italy for different online travel agencies.
Laura was part of the management committee of Viajes El Corte Inglés during the period of Jesús Nuño de la Rosa and in the last period, with the new board of directors, she was part of the transformation and Business Intelligence plan of the new group in the integration process with logitravel.
In addition to her professional experience in the travel sector, Laura Pérez is differential in her constant personal concern for culture, understanding the story of experiences as a key insight when connecting with the client. This fusion between her long career in the sector and her own personal concern for culture make Laura a new figure and essential profile for the company.
“Joining WEROAD means for me joining a disruptive company in the sector, with a solid, fresh vision and a promising future. Their interesting and revolutionary proposal won me over from the beginning, they have built an innovative business model combining the traditional concept of a tour operator with technology, a key value today for any business, as well as an almost mandatory requirement for consumers, especially the new generations”says Laura Pérez, WEROAD’s new Country Manager in Spain. “I fell in love with the very identifying feeling of community that the company maintains and that is part of its DNA, both inside and outside the team, and how they attend to the most basic need: to socialize and meet new people”Add.
“Receiving Laura into our team, a professional with an exceptional track record in leading companies in the sector, is a source of pride and responsibility for continuing to attract top-level talent. Laura, accompanied by the current WEROAD team in Spain, will face the challenges that we set ourselves as a company in the midst of an expansion process, in a country that is undoubtedly key to achieving our goal of becoming the European leader in the adventure travel sector for millennial generation for the year 2025. Spain has received WEROAD in an exceptional way, not only because of the quality of professionals that make up our team, but also because of the large community of WeRoaders that grows every month“, Add Andrea D’AmicoCEO of WEROAD.
