Few companies have shown more control of guerrilla marketing than Nothing., and the upcoming release of his long-awaited Nothing Phone (2) is an excellent example of this. Its CEO and founder, Carl Pei, who was also (founder) of OnePlus, already demonstrated excellent knowledge of this market with the first of its major brands, and with years of apprenticeship at OnePlus, he has been able to manage Nothing’s communication , and especially the art of getting everyone talking about them with very little, to a new level.
However, even the best communication campaign would be useless, if after it we did not find a good product, and according to what has been leaked so far about the Nothing Phone (2), it seems that the brand’s second smartphone will live up to the expectations generated so far. As always, when we talk about unofficial information, we must act with certain reservations, but everything indicates that we can expect a smartphone clearly aimed at the high-end, compared to its predecessor, the Phone (1), which fit more in the mid-range.
We hope, as we have already told you on previous occasions, that the Nothing Phone (2) is built around a Snapdragon 8+ Gen 1 SoCThat is, not the latest generation, but the Qualcomm family aimed at the top of the range. In a statement offered by Pei himself, we can expect a performance improvement over the previous generation of an astonishing 80%. And to feed this new beast, it seems that we will also see changes in its battery, which would jump from 4,500 milliamps in the Phone (1) to 4,700 in this Nothing Phone (2).
Regarding its design, last week we showed you two images (renders) of what aims to be the design of the new Nothing smartphone. As we already told you then, and you can check if you know the design of the Phone (1), you will see that it is a very continuous linesomething that is a bit surprising if we take into account the jump, in terms of performance, which the company seems to be aiming for.
Be that as it may, the days of the rumors are already numbered, and that is that the company has announced on its website the Nothing Phone (2) presentation event, an event that will take place on Tuesday, July 11 at 5:00 p.m. and will be broadcast by the company over the Internet. The same page allows you to register to see it when the time comes, and also the configuration of a reminder so that we do not miss the event.
In the invitation, presided over by the text “Come to the positive side”, we see the outline of Nothing’s Glyph LEDs surrounded by tentaclessomething that makes us wonder if it is a metaphor for something that will come with the Nothing Phone (2) or if, on the contrary, it is a new (and most likely successful) trick to get everyone talking about it again they.
