In an increasingly competitive business environment, companies must bet on new ways of increase your sales and improve their performance.
In this sense, one of the most effective strategies that has emerged in the last decade is the gamification, a technique that uses game elements during the sales process to motivate to sellers and, in turn, increase profits.
According to Sergi RamoCEO and founder of groWZ Consultants, and an expert in new sales techniques, this new strategy of applying elements of play and reward, “allows salespeople to feel more motivated, with greater performance and commitment, and fosters customer loyalty”.
Precisely, according to Salesforce, gamification can increase the productivity of a company by up to 50%. In addition, it increases employee engagement by 60%.
However, it is important to keep in mind that gamification by itself is not a silver bullet to increase sales, but must be implemented strategically and combined with other effective sales techniques to maximize its impact.
Apply gamification to hybrid sales
As it is a flexible and adaptable strategy, gamification can be applied in different contexts according to the specific needs of each company.
“As with sales, in which the best of face-to-face and online scenarios are combined in a hybrid format, gamification also makes it possible to establish game mechanics in virtual and face-to-face formats, with challenges, recognitions, and rewards for sales representatives.”, Ramo points out.
Thus, gamification can be an effective technique to generate he “motivational fuel” of sellers, who, with a clearly established goal and objectives, will show a higher level of commitment.
As Ramo points out, “There are three key needs for salespeople working in a hybrid scenario: feel competent, have autonomy and relate and be in contact with others. Thanks to the different gamification techniques, the salesperson can feel closer to his team and feel confident in himself to perform his duties correctly ».
