Salesforce is updating its Customer 360 platform with new integrations with external data sources. Among them are Google Ads, e-commerce marketplaces and social networks. In addition, through the Customer Data Platform, the Customer 360 update that will bring these new features will also allow customers to use your internal data to create a customer profile. In this way they will have more facilities to develop marketing campaigns in Google Ads.
The platform’s integration with Google Ads will also help customers customize campaigns with first-hand data rather than through cookies. In the future, its developers hope to incorporate more detailed analysis into the Customer Data Platform interface. This function, yes, will take a while, since it will not be available for a few months.
The company will also launch its app Intelligence Ecommerce Marketing Insights, with which it will be possible to manage marketing data, electronic commerce and ecommerce KPIs from a single platform, which will offer interactive control panels. It will arrive next October.
But to access other Salesforce news you won’t have to wait that long. A) Yes, Intelligence Connector for B2C Commerce Cloud is available now, and promises to combine orders and product data. To do this “releases information on product, revenue and sales performance over time.” With it, sellers will have a feed of information in real time about the orders made during a promotion, or also data about the three products most purchased by customers from different groups and categories.
In addition, Salesforce has ensured that by using its Social Integration tool, companies will be able to create and automate product feeds, segment audiences, and serve ads. And what’s more, doing it while discovering and targeting new audiences. For example, on platforms like TikTok. It has also announced something that will not leave anyone indifferent: compatibility with NFTs, through a specific cloud: NFT Cloud. With it, companies will be able to create, manage or sell the controversial NFTs.
Lidiane Jones, Vice President of EVP and Head of Digital Experiences at Salesforcehighlights that «More and more companies want to unify their data from the areas of marketing, e-commerce and service, with the aim of offering truly connected customer experiences in any channel: in store, by email or when they buy on social networks. These innovations help businesses tap into the power of automation so they can focus on what matters most: driving productivity and building trusted relationships with their customers.«.
