New launch of great importance for the hospitality sector. The Superpopi software platform was recently born, created for improve the online reputation of restaurants quickly and automatically.
The solution, oriented towards action and results from day one, enables the catering industry to convert its satisfied customers into five star reviews on the main platforms, such as Google or Tripadvisor.
Reviews, which give a quick view of the quality of a product or service, are of vital importance to the user and the business, since they are crucial in the decision making of many users. They allow them, in a very short time, “filter” the restaurants with the best scoreTherefore, for the establishments with the best reputation, reviews have become a key tool when it comes to attracting and getting customers.
In turn, the company has developed the First Google reputation comparator specialized in hospitality. The real competition for any hotelier is around them, so this new free service allows you to compare a restaurant with other nearby ones based on the type of cuisine.
ranking format
Use a ranking format of up to 20 restaurants and perform a comparison at grade level and number of reviews just provide an email. The comparator allows any hotelier to know precisely his position and how much he has to improve his grade to have the best reputation in his area and attract more customers. For chains, it also allows you to analyze several stores at the same time and thus have a global analysis of the competitive situation in which they find themselves.
According to Fernando Porta, CEO and founder of Superpopi, “Many hoteliers are already aware that getting a constant trickle of good reviews and having the best score in their area of activity is vital to attracting customers. With our comparator we help them to quickly know to what extent they are taking advantage of the potential of Google in attracting customers. In the end, having a bad position is making them lose sales that they could be getting organically with a better position. In addition to being good, you have to appear to be good, and Google is one of those places where you cannot fail”.
Currently, most of the restaurants that already have Superpopi are distributed between Madrid and Barcelonabut the platform continues to expand its radius and adds, in turn, clients in Malaga, Las Palmas, Valencia, Seville and Valladolid. This expansion throughout the Spanish geography is accelerated by the support and interest that the company receives from operators that have numerous stores and a large presence in many cities in the country.
The creators of Superpopi have previous experience in technological solutions to improve customer and worker loyalty and experience in the gym and health tech sector. After this, they applied everything they had learned in other sectors and as a consequence of the pandemic, they bet, with this new software, on local businesses.
The company presented a few weeks ago at the national level the first customer experience report in restaurants in Spain, this analysis, based on the rating and the Google reviews of more than 17,000 restaurants, allowed Superpopi to establish some scales to understand from which ratings the restaurants, depending on their type of cuisine, could be differentiating itself from other alternatives.
