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The elite athlete, Pablo Fernández, invests in a Spanish startup

the sportsman, Paul Fernandez, winner of five Guinness records, leaves no one indifferent. He is not only an elite swimmer, he is also an entrepreneur and environmental activist who has decided to bet on Be Levelsa Spanish startup expert in the formulation of food supplements.

This union arose one day before breaking his fifth Guinness record, since, after months of training, he realized that did not have all the nutritional supplementation what i needed. Faced with this situation, her nutritionist, Endika Montiel, did not hesitate to contact the founders of Be Levels, who, in a matter of hours, were able to personally deliver the products that Pablo needed.

It was in the effectiveness of these products that Pablo detected a good investment opportunity and did not hesitate to meet with Jon Prada and Javier Echanovefounders of Be Levels, thus becoming a capital partner of the company. “In investments, on many occasions a positive customer experience can be used to make the decision. A good product and a vision focused on providing great customer service were the key to joining the Be Levels adventure and betting on its great management team” says Paul. “Achieving a “Wow” effect is not easy and the Be Levels team is being able to generate that feeling in thousands of clients.”

Be Levels, which already sells in more than 20 countries, emerged in the year 2020, in the midst of a global pandemic. Since then, it has tripled its sales in its second year, and aims to do so again in 2023, betting on hiring new talent and increasing its workforce by 50%.

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The idea arose as a result of the personal and professional evolution of its founders: Javier Echánove, Rocío Périz, Jon Prada, and Antonio Hernández, expert in orthomolecular nutrition and natural and integrative medicine and formulator of all products.

In addition, it has years of research behind it and its masterful formulas include numerous natural ingredients with up to five patents.

Hernandez states: “I was tired of prescribe up to 10 different pills to treat a disorder with the consequent loss of adherence of my patients. That is why I began to write my own logbook with products that included unique formulas and that were the result of my years of experience. And he concludes: “I have been able to materialize my knowledge in the products that we offer at Be Levels and its founders share the same vision and the same objective: to help people get closer to the desired comprehensive health by promoting sports, emotional well-being and healthy nutrition. adequate”.

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