The launch of Threads has been a complete success. For a host of reasons, which we will see below, the truth is that Meta has scored a very important point, by adding to its already extensive catalog of social networks (Facebook and Meta, and to a lesser extent WhatsApp) a new service that , if it manages to maintain the interest of both users who have already joined and those who have not yet taken the plunge, it could become a service to be taken very, very seriously.
It is important to keep this point in mind, yes. During the last few years we have witnessed multiple launches of new services that, at first, seemed like they were going to take over the world, but have finally been forgotten, since they have only managed to maintain a small fraction of the users they had. in its origins. Threads is not an exception in this respect, that is to say, that He also runs this risk, although it is true that his direct link with Instagram plays very well in his favor..
Although It is not yet possible to register on this network for users in the European UnionIt is to be expected that this will change soon, although we can relate it to the fact that, as of today, it is not possible to delete the Threads account without also deleting the Instagram account, but above all to the constant clashes between Meta and the EU regarding the management and protection of user data. If Meta is finally able to solve these problems (and they are already working, as they have stated, so that the accounts can be deleted without this affecting those of Instagram) and debuts in the European market, we can see their numbers grow even more.
Thus, as we can read in Wccftech, Threads has already surpassed one hundred million users in just five days since its launch, a number that represents a very important milestone, even more so if we take into account that it has been achieved in record time. The comparative example that is circulating the most in recent hours is that of ChatGPT, another recent and very, very successful service, but it took around two months to reach that number of users.
Just yesterday we were wondering if Threads is a threat to Twitter, and the conclusion was that yes, that today it is the service that is most likely to stand up to Twitter. Which does not mean that they will necessarily win the match, of course, since this will depend on their ability to continue growing and, even more important, on retain all (or most) of those users as activesomething that is still early to anticipate, but that also points well according to the data in said article.
Let’s remember that Twitter adds about 238 million users, which means that, if it maintains a good growth rate, even if it is not as pronounced as that of the first five days, Threads could reach half of Twitter users in a period of days. Something that, without a doubt, will be making Elon Musk very nervous, who sees another shadow appear in his plan to achieve the profitability of Twitter.
