Microsoft has had a lot of time to draw up a strategy with Xbox Series X | S that allows it to recover the ground lost with Xbox One from 2013, which was the moment in which it began its path of waste the good name and work done during the previous generation. Now, in 2022, we’re still getting no clear sign of what their strategy is… except for a special edition of Oreo cookies.
Microsoft doesn’t know where it’s going
It is quite evident that Microsoft has enough resources to enter like an elephant in a china shop and burst the market based on checkbooks. There we have the examples of the Bethesda acquisitions or the most recent Activision-Blizzard. Since we don’t have our own products, first party, attractive enough to compete against Sony and its legion of exclusives, as we get hold of some of the most successful franchises. You know, yes call of dutyyes warcraft, Deviletc.
But of course, when one is a xboxer (as the undersigned) and has a special attachment to the ecosystem created by Microsoft around its new Xbox Series X | S, It begins to sink in that the North American strategy has more to do with reaching collaborations advertisements about their products than to put games of authentic value on the market, which give greater consistency and future to the purchase next-gen which we have done many.
However, those of Redmond have chosen to Prioritize an Oreo Collaboration Campaignwhich is going to launch some personalized cookies with the Xbox logo and linked to content within games such as Halo Infinite, Force Horizon 5 and sea of thieves but that it has up in arms to the community, and rightly so. Why? Well, because it seems that before confirming the release dates of exclusive titles like Starfield either redfall they are more worried than silly These are empty promotions.
Two years without signs of life
The problem is not that Microsoft reaches an agreement to carry out this campaign with Oreo, or any other brand (which by the way has interesting prizes and exclusive editions of consoles), but that those are the first news we have in 2023 about something new around their consoles. We already know that we have a showcase just around the corner, but with two years of the new generation the authentic xboxer They are still waiting for signs of the arrival of titles that truly give us reasons to trust the future of Xbox Series X | S.
And so far nothing like that has happened. We continue to have the usual franchises, overexploited despite their limitations and the declining interest they arouse, and all the good that could come is still more present in our imagination than in reality. That without counting that despite those Starfield either redfall the community asks for more, higher quality developments and that they are capable of competing against Sony and its increasingly consolidated PlayStation 5.
So gentlemen of Redmond. Stop the cookies, promotions and similar bagpipes. Focus on giving consistency to the catalog of Xbox exclusives beyond even Game Pass and do not lose sight of what your legion of (still) followers is asking of you. They have had since 2016, or before, to prepare a long-term release strategy that should be paying off precisely in these months. Which has not happened and does not look like it will happen.
Just the cookies.
