Meta seeks to monetize WhatsApp, because before its acquisition by Facebook in 2014, the application was paid. The rumor that the company is preparing to launch a subscription for professionals is confirmed, since WhatsApp Premium is now available in the beta version of WhatsApp.
According to the WABetaInfo site, WhatsApp is preparing to launch a Premium subscription for business users. Meta’s instant messaging service is not considered to be a very professional tool. Companies are aware that the platform is, like the other services of Meta, Facebook and Instagram, one of the favorite targets of hackers. So many points that are prohibitive for the majority of professionals, well aware that cybersecurity is a matter of survival in today’s world.
However, this does not prevent WhatsApp from bravely trying its luck with them. The platform is about to announce a Monthly subscription. Members of the WhatsApp beta program can already go to the application settings on their smartphone and discover the new WhatsApp Premium menu. In the latter, they will have the possibility of creating personalized contact links like https://wa.me/phonandroid, for example.
With WhatsApp Premium you will have a personalized link and will be able to share an account on several devices
As a business, you may want your potential customers to remember your address, but you can still change this link once a quarter. Once changed, the old link will again become available to other users. Similarly, WhatsApp Premium allows share an account with 10 devices. A feature that should effectively facilitate coordination between employees who manage a single account for their company.
Here in all and for all two features offered by WhatsApp Premium, bonuses remember, paying. Individuals, the vast majority of users of the application therefore, will see no interest in subscribing to such a service. Professionals, on the other hand, have such a choice of applications, paid or free, that it will be difficult for WhatsApp to do well. Perhaps the possibility, finally, of making video calls with 32 participants will tip the balance in its favour? WhatsApp Premium is currently only available in the beta version of the app on Android and through TestFlight for iOS, and no details have yet transpired as to an official rollout date or price. the subscription. It is said that this will vary according to the markets.
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