It is with a certain nerve that EA wanted to attack single-player games. Wanting to ride the wave of the same “it’s a 10, but …”, the publisher implied that only multiplayer games are worth it. Obviously, the whole twittosphere went to remind EA of its (very many) in the field in recent years.
It’s like EA is holding its place as the most hated video game publisher on the planet. As if its dubious business model were not enough, the firm regularly attracts the wrath of players with its statements straight out of a bag of bad ideas. And as it had been a long time since EA had created controversy, it was time for its community manager to rekindle the flame.
To do this, this one used the good old recipe for the reheated meme. At the moment, the trend on social networks is to post a sentence beginning with “It’s a 10, but…” (in reference to the English expression which means that a person is considered beautiful), followed by a line character considered unpleasant. The goal is then to assign a news to the person in question with all these elements in mind.
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On Twitter, the publisher therefore posted the following sentence: “It’s a 10, but he/she only plays single player games”, implied that these are systematically of lower quality than multiplayer games. If the gamer community is already relatively touchy in general, it is clear that this tweet is, moreover, in very bad taste. The rest, you know it.
Many of them remind EA that its own multiplayer games have repeatedly been monumental failures. The most recent is of course Battlefield 2042, which saw its players desert in just a few days. But many still remember Stars Wars: Battlefront 2, whose excessive microtransactions remain one of the biggest scandals in video game history. “From the publisher who brought you the hit multiplayer game Anthem”laughs another Internet user, shedding light on a game now forgotten by all.
Still others are interested in EA’s single-player games, remembering that some are among the publisher’s biggest hits. “Imagine playing only single-player games”, mocks a user who accompanies his sentence with an article relating the sales records of Mass Effect: The Legendary Edition. Not to mention EA’s other major solo success of recent years, namely Star War Jedi: Fallen Order, which will even be entitled to a sequel. In short, the lesson here is: if you’re a brand, don’t make memes.
They’re a 10 but they only like playing single-player games
—Electronic Arts (@EA) June 30, 2022