LG’s OLED TVs by 2023 will improve brightness by up to 70%

With CES 2023 just around the corner, the big technology companies around the globe are warming up to start placing their products on the market. Besides PC related stuff, LG aims to present its future Z3, G3 and C3 models of smart TVs with OLED screens.

The biggest difference between LG’s current OLED TVs and the new ones is the higher level of brightness found on the G3. This has been achieved with a new light control architecture and light enhancement algorithms that they increase the brightness up to 70% in the variants of the G3 with panels of 55, 65 and 77 inches.

The 8K-capable G3, C3 and Z3 models use the new a9 Gen 6 processor with AI upscaling, HDR tone mapping and object-based image sharpening. The chip also plays an important role in audio processing by supporting 9.1.2 channel surround sound from the built-in speakers. LG has built in a WOW Orchestra feature capable of using the TV’s speakers to complement the output of the brand’s newer sound bars.

Smart TVs pre-install a “complex” operating system like the ones we often find on PCs and mobile phones, with many features, settings, and the ability to install apps. LG has recognized that the WebOS interface can be overwhelming and has worked to make version 23 of the system less scrolling by using just two pages of app content.


The number of categories displayed through WebOS will be reduced and “quick cards” will help the user to dive through them. Personal profiles, quick settings and AI-powered keyword recommendations will help make the TV experience more tailored to the user’s tastes and preferences, while Matter support should help with the experience in conjunction with presumably smart and compatible home devices.

At general levels, things from previous generations are maintained, but introducing improvements. The Z3 remains the flagship running at 8K resolution with a 77- or 88-inch screen. The G3 has improved its support for wall mounting thanks to a zero-gap design and will be available in sizes ranging from 55 to 97 inches, although the 70% brightness improvement is only available in the 55 variants. , 65 and 77 inches. For its part, the C3 line will be available in sizes ranging from 42 to 83 inches, but only includes the standard gloss boost.

An important change that LG has applied is that there is no more A series, so the company has come to consider the B3 as its series aimed at offering entry-level OLED smart TVs. Said series will have a lower-end a7 Gen 6 processor and will not implement increased brightness, but will offer 4K at 120Hz through 55-, 65-, and 77-inch panels.

LG is expected to show all the specifications, prices and availability of its future OLED smart TVs soon.

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